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Nutrition
$41.95
- Daily consumption of collagen promotes long-term joint health, consistent use contributes to resilience against injury as well as regeneration of cartilage and tendons, and assists hair, skin and nail health
- If you’re sick of messy powders and lugging around tubs of supplements, Collagen Shot is right up your alley. It’s the FIRST collagen gel that’s both easy to use and great tasting. Not only is it mobile and user friendly, it also delivers results
- Momentous Collagen Shot provides type I and III collagen. Clinical evidence shows consuming collagen 30-60 minutes before training increases collagen synthesis in tendons and ligaments
- When taken one hour before exercise - research has shown that the combination of collagen and Vitamin C doubled the levels of amino-terminal propeptide, a key indicator of collagen synthesis
$22.50
Fast energy to keep you going! Bonk Breaker Energy Chews deliver delicious, bite-sized bursts of energy.
- Two servings per pouch
- 200% daily value of vitamin C
- 240mg of Electrolytes in each packet
- Gluten-free, and Dairy-free
- Non-GMO
$26.99
- Where home-style baking meets sports nutrition
- Named "Best of" by Competitor magazine 3 years running (06-08')
- Great taste and great texture
- Gluten and Dairy free
$16.99
Clif Bars are a delicious source of healthy energy and are full of essential vitamins and minerals. Made with high-quality, organic ingredients, Clif Bars are a perfect go-to food whether you’re on the bike or just need a quick snack at the office. They contain 10 grams of protein and are made with real fruit, nuts, and whole grains. They contain no hydrogenated oils or artificial flavors.
$19.69
The athletes and foodies in the Clif kitchen have crafted a different kind of energy bar. CLIF Nut Butter Filled Bars bring together two great energy foods – a delicious, creamy nut butter inside an organic energy bar – to deliver sustained energy.
- Certified USDA organic, non GMO
- Low glycemic (low glycemic-index foods digest slowly for prolonged levels of energy)
- Does not contain partially hydrogenated oils, high fructose corn syrup, or artificial flavors
$20.57
Women and men require different nutrition, especially during and after exercise when physical stress is at a maximum. Clif’s Luna Bars are made specifically to meet the demands of women’s bodies. Extra calcium and Vitamin D provide the building blocks for healthy bone density, while soy protein nourishes and repairs tired muscles. 24 vitamins and minerals, including anemia-busting folic acid and iron, boost the immune system and cell function. Luna Bars are made from high quality, 70% organic ingredients and contain no hydrogenated oils or artificial flavors.
$25.44
You're not done. You're a work in progress, building toward something great. That's why we made CLIF BUILDER'S with 20g of complete protein, with essential amino acids to help repair and build muscle. It's the great-tasting protein bar that makes every ingredient count — so you can get the most out of your workout.
$52.49
CLIF BLOKS Energy Chews provide quick, chewable, energy to athletes while training and racing. BLOKS come in 33 calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.
$52.49
Shot Bloks are an easy-to-chew and simple-to-handle energy food option for endurance athletes.
- Energy and Electrolyte chews
- Certified USDA Organic with 100% natural sourced ingredients for clean burning energy
- Linear Fastpak packaging makes the Bloks easy to dispense by simply squeezing one end of the package
- Easy-to-chew, and supplies 100 calories per three Bloks, making it easy to track caloric intake
$34.99
- The premium nutrition provided in the new EFS is redefining the limits of nutrition so athletes can redefine their endurance limits
- 1160mg of electrolytes, twice the amount of traditional mixes
- Improved flavor means it tastes great at full concentration or beyond
- More carbohydrates from more sources, including complex carbs for prolonged energy and complex carbs for immediate energy
- 30 servings
$44.95
- Use: Recovery formula
- Rapid and complete endurance recovery formula
- Refuels exhausted muscles and restores energy levels quickly
- Delivers endurance-specific nutrients for superior recovery and maximum performance
$44.95
- Use: Recovery formula
- Rapid and complete endurance recovery formula
- Refuels exhausted muscles and restores energy levels quickly
- Delivers endurance-specific nutrients for superior recovery and maximum performance
$49.95
- Use: Ideal for endurance training sessions
- Increase the body's ability to adapt to high levels of physical stress
- Increase VO2Max
- Improves the body's ability to utilize oxygen more efficiently
- Increase anaerobic threshold
- Reduce lactic acid
$54.95
- Use: Everyday supplement for athletes
- High-potency multivitamin, vitamin D and K2
- Designed for endurance athletes
- Antioxidant protection
$54.95
GOODBYE ACHY JOINTS & MUSCLES
HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster.
- Increases joint health & comfort*
- Reduces inflammation & soreness*
- Accelerates joint & muscle repair*
*exercise-induced or following-exercise
US PROVISIONAL PATENT #63229703
SO EFFECTIVE WE PATENTED IT
Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work.
The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively.
THE CUMULATION OF 18 YEARS OF RESEARCH
WE CRACKED THE CODE
Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes.
The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength.
Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects.
IMPROVES JOINT MOBILITY AND COMFORT
REINFORCE THE WEAKEST LINK
Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse.
THE 95% PENALTY
95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery.
Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake.
By improving membrane function, HALO supercharges endurance exercise capacity and energy production.
DON’T LET ANYTHING SLOW YOU DOWN
Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery.
FULL SYSTEM PROTECTION
Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform.
SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION
From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients.
A COMPREHENSIVE PERFORMANCE SYSTEM
The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery.
HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.
$57.27
ISOTONIC ENERGY GEL
Liquid Shot is a cutting-edge, drinkable high-carb solution engineered for quick and convenient energy in a refreshingly light, isotonic formula. Each packet delivers 28g of carbohydrates and a clinically effective blend of all 5 essential electrolytes.
- Contains fast-acting carbs for quick energy
- Gets absorbed instantly without GI distress
- Prevents cramping & improves hydration
ENGINEERED FOR PERFORMANCE
When you're falling apart, you don't have time to waste. Liquid Shot starts working almost immediately to give you gut-friendly energy, faster.
TRADITIONAL GELS ARE HISTORY
It's nothing like a traditional gel; this supercharged endurance fuel combines the latest research and technology to ensure peak performance, prevent cramping, and improve hydration.
THE ULTIMATE LIFELINE
Liquid Shots are isotonically balanced to match the concentration of cells in your body for quick digestion and absorption. This rapid assimilation ensures immediate effectiveness and spares you the typical 5-10 minute wait for it to take effect.
ADDITION BY OMISSION
In addition to omitting thickening agents, Liquid Shot also avoids common ingredients like fructose and vitamin C, which reduce efficient energy production (fructose) and have demonstrated a negative performance impact when consumed during endurance training and racing (vitamin C).
TECH YOU CAN TASTE
The latest research and technology give Liquid Shot a light, neutral flavor that’s easy to consume hour after hour, even when you're at your limit.
PREVENTS CRAMPING & DEHYDRATION
The revolutionary formula delivers all five electrolytes (instead of just one or two) for more effective uptake and cramp prevention. During extreme heat and intense efforts, Liquid Shot’s complete electrolyte profile can be the difference between peak performance and collapsing with cramps as the winning gap opens in front of you.
THE BITTERSWEET TRUTH ABOUT FRUCTOSE
Liquid Shot delivers a blend of high-efficiency carbohydrates without fructose. This combination effectively negates fructose’s ATP tax, boosting overall energy production without the problems of pure fructose.
The biochemistry behind this is much more complicated, of course, and you can read more about how maltodextrin – and several other carbs – help Liquid Shot maximize fast energy.
$79.95
- Use: Ideal for repeated hard training sessions
- Increase the body's ability to adapt to high levels of physical stress
- Improves aerobic performance, power, strength and enhance VO2 Max
- Delivers 1500mg of Beta-Alanine
- Modulate cortisol
- Premium grade Rhodiola & Cordyceps
$6.50
Created primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol. Sodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.
$9.00
Created to supplement additional electrolyte replacement needs, GU Roctane Electrolyte Capsules provide added electrolyte support on top of our hydration-drink products. Each bottle includes 50 capsules that are packed with electrolytes (sodium, magnesium, chloride) to aid in hydration by maintaining water balance and plasma volume. Vitamin D is important for calcium absorption and bone health. Vitamin B6 and ginger root may help to combat nausea. Take GU Roctane Electrolyte Capsules before, during, or after exercise to replenish electrolyte levels from any energy-demanding activity resulting in sweat loss.
$12.00
For use before, during, and after activity, GU's BCAA Capsules help maintain mental clarity, prevent muscle tissue damage, and enhance muscle growth. Each capsule delivers a 4:1:1 ratio of the three BCAAs (leucine, valine, and isoleucine) along with B Vitamins that facilitate muscle tissue recovery and reduce nausea during exercise. Branched-Chain Amino Acids (BCAAs) are the three amino acids responsible for helping to reduce muscle fatigue, speed recovery, and decrease the loss of other amino acids from muscle during exercise. These building blocks of proteins can be found naturally in your diet and are essential to maintaining a positive balance between muscle damage and muscle repair.
When: Anytime is a good time to prevent muscle tissue damage. Taking BCAA capsules before, during, and after exercise helps decrease muscle tissue damage as a result of strenuous exercise.
$12.00 - $36.00
Perform at your highest potential with GU Energy Gel. The 3:1 ratio of maltodextrin and fructose spares your limited glycogen stores with a combination of slow and fast-absorbing carbohydrates. The electrolytes sodium and potassium are just what your legs crave to stay firing properly. Branched-chain amino acids speed recovery and reduce muscle damage, and of course the delicious flavors go down easy.
$19.00
Supplement for performance
ROCTANE Magnesium Plus Capsules deliver micronutrients critical to athletic longevity and performance.† Vitamins D and K work together to help promote bone and cardiovascular health, while zinc and magnesium help boost immunity and support recovery.
- Delivers micronutrients critical to athletic longevity and performance by promoting bone and cardiovascular health, while providing zinc and magnesium to help boost immunity and support recovery
- Vitamins D and K work together to help promote bone and cardiovascular health
- Zinc and magnesium help boost immunity and support recovery
- Recommend taking two Roctane Magnesium Plus Capsules before bed to deliver the key nutrients you need
$25.00 - $60.00
24-pack & Single Serving
Created for demanding training and competition, GU Roctane Energy Gel stands out from original GU Energy Gel with more sodium, an electrolyte that aids in hydration, and even more branched-chain amino acids (leucine, valine, and isoleucine) that reduce mental fatigue and decrease muscle damage than our original GU Energy Gel. The amino acid taurine helps maintain heart contractility and improve cardiac output during long exercise sessions, while the amino acid beta-alanine helps promote formation of the intramuscular buffer carnosine. The 100-calorie packets contain carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress.
15-serving
Introducing GU's new 15-Serving GU Roctane Energy Gel pouches. They’ve ‘bulked up’ their proven Roctane Energy Gels into a larger serving size to give you, their athletes, more ways to fuel during your extreme efforts or long-duration activities. Loose trash and sticky pockets are hard to avoid when you’re out on the trail or road for hours and hours. That’s why they partnered with Hydrapak to create a custom 5-serving flask and nozzle designed specifically for GU energy gels. Their Flask makes it easy to carry the fuel you need while reducing trail-litter along the way. Less-mess, less-litter, more Roctane Energy Gel!
Roctane Energy Gel is vegan, gluten free, and kosher.
$25.20
- Delivers the same portable and fast-absorbing carbohydrates as the original Energy Gel in a refreshingly light and smooth liquid form
- Easier to consume when hot and thirsty
- All energy gels are Vegan, gluten free, and Kosher
- Available in caffeinated and non caffeinated flavors. Caffeinated flavors come with either 20mg or 40mg of caffeine
$29.50
Created for daily use before and during training and competition, the new GU Energy Stroopwafel delivers all the nutrients needed to power your performance: quality carbohydrates (immediate and long-lasting energy from complex and simple carbohydrates), essential amino acids (prevent mental fatigue and repair muscle damage during long-duration activities), and electrolytes (replenish what’s lost when you sweat). The Stroopwafel is made with a layer of delicious syrup between two thin wafers, and it’s individually packaged to make it portable and easy to take on a ride or run.
$30.00 - $54.00
Release the hounds with GU’s version of rocket fuel—Roctane Energy Drink. The proven combination of glucose and fructose is the most easily and rapidly absorbed form of carbohydrate. And, a high electrolyte content is just what your legs crave to fire properly, while 35mg of caffeine stokes your central nervous system, increasing the release of free fatty acids into your bloodstream, and further sparing your limited glycogen stores. Plus, taurine and beta-alanine improve muscle endurance throughout the grinding hours of a road race, marathon, or triathlon. Branched-chain amino acids speed recovery and reduce muscle damage, histidine buffers against acidic byproduct, and of course the delicious flavors go down easy.
$32.50 - $45.00
When you’re pushing yourself on the trail or road, you need an easy way to get both the hydration and energy you need to avoid bonking, stay energized, and keep competing. ROCTANE Energy Drink Mix is a carbohydrate intensive energy drink to help push the limits during ultra-distance and intense efforts. It contains the critical carbs and electrolyte replenishment that endurance athletes need to compete at high levels.
- ROCTANE Energy Drink Mix is specifically formulated for the demands of long-duration and high-intensity activities.
- Formulated with a blend of simple and complex carbohydrates, electrolytes, and BCAAs, ROCTANE Energy Drink Mix provides 250 calories per serving.
- Carbohydrates (maltodextrin and fructose) that use non-competing pathways which can help maximize absorption, increase carbohydrate utilization, and diminish stomach distress, so you get energy that kicks in quickly and stays with you.
- Sodium, the primary electrolyte lost in sweat that aids in hydration by maintaining fluid balance
- Branched-chain amino acids (L-Leucine, L-Valine, and L-Isoleucine) which may reduce mental fatigue and decrease muscle damage while jump-starting recovery
- Taurine can help maintain heart contractility and improve cardiac output during long exercise sessions
$38.40
Tasty, Portable Energy for Athletes
GU Original Energy Gels pack quick, effective, and sustained energy to meet the demands of all types of activity, in a convenient packet small enough to fit in your pocket.
- GU Energy Gels are crafted to supply both energy and key nutrients like electrolytes and amino acids to keep you feeling strong and energized
- Provides quick, effective, and sustained energy to meet the demands of all types of activity
- All energy gels are Vegan, gluten-free, and Kosher
- Available in caffeinated and non-caffeinated flavors. Caffeinated flavors come with either 20mg or 40mg of caffeine
$62.40
Amped-up Energy for Athletes
ROCTANE Energy Gels are designed for long-duration and high-intensity activities with more electrolytes for hydration and amino acids for your muscles.
- Designed for long-duration and high-intensity training and racing with more electrolytes for hydration and amino acids for your muscles
- Contains up to three times the amino acids and sodium than standard gels and also includes Taurine
- All energy gels are Vegan, gluten-free, and Kosher
- Available in caffeinated and non-caffeinated flavors. Caffeinated flavors come with either 35mg or 70mg of caffeine
$1.39 - $30.96
Honey Stinger's Organic Energy Gels taste great—and they're organic! They give you a fast-acting energy boost with a subtle sweetness. Since good fuel means good workouts and recovery, Organic Energy Gel uses organic honey, organic tapioca syrup, and electrolytes as its main energy sources.
- USDA certified organic
- 100 calories
- Electrolytes
- Gluten free
- Strawberry Kiwi and Chocolate are naturally caffeinated
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